1. Which promo should we use and why?
Option 3 has the biggest upside and the most opportunities. Even though we are giving away the most $$$ and we may still experience a drop-off of maybe 1/3rd of the signups, we also have the opportunity to retain more people and gain more users by referrals and additional deliverables to users.
2. If we want to return a profit on each rider within 6 months, what is the max amount that we would give on a promo?
3. How would you think about increasing conversion? [“promo conversion”?]
Pay-it-Forward. Assign folks their own promo code and for each sign up they generate with that code, they earn a $1 in Uber credit.